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Yes! Our plant-based formula foams beautifully using gentle, baby-safe surfactants (no SLS or SLES here!).
Definitely. It’s made for daily bath time or quick rinses — whenever your little one needs a freshen up.
Yes! The Fragrance Free wash is specially formulated for the most sensitive skin — including newborns.
100% — no added fragrance, no essential oils, and no masking agents.
THE BAEBY ROUTINE

Patch Test
✔️ Safety always comes first
We recommend a patch test before first use — apply a small amount behind the ear or inside elbow and monitor for 24 hours.
→ Especially important for sensitive or allergy-prone skin.

Step 1: Squeaky Clean Wash
Gentle cleanse from top to tiny toes
Our pH-balanced wash removes the day without drying baby’s skin. Available in Fragrance-Free or Watermelon
→ Use in bath or shower.

Step 2: Saviour Serum
💧 Spot treat flare-ups, cradle cap, bumps & dry bits
Calm little skin dramas with our soothing gel-serum, powered by Centella, Licorice Root Extract and Zinc.
→ Apply to clean, dry skin.

Step 3: Shield Balm
Lock in moisture & protect from irritation
For dry patches, weather protection, or nappy care — this buttery balm hybrid forms a breathable shield without clogging.
→ Apply where bae needs extra care.

Step 4: Like A Hug Lotion
Hydrate, cuddle, repeat
Daily hydration with a soft, silky finish. Feels like a gentle warm hug.
→ Massage gently after bath or before bed.
BAEBY LOVE
Kim
My daughter is quite sensitive to a few fragrance products so the Squeaky Clean Fragrance Free is perfect for her!
Viv
My daughter has quite sensitive and has eczema prone skin so I'm always worried with the harsh washes. The formula leaves her skin feeling hydrated, soft and no irritations.