Why We Created Baeby (and What Makes It Different)
Eczema was part of my life for as long as I can remember — itchy flare-ups and stings that kept me (and my mum) up at night. Years later, I realised I wasn’t alone. Friends, family, and now their little ones were going through the same struggles, with few truly gentle, barrier-supporting products that actually worked.
Why We Chose 7 Gentle Botanicals for Your Baeby’s Skin
Delicate skin deserves gentle care. That’s why we've formulated with a soothing blend of seven traditional Asian botanicals — including Centella, Green Tea, and Licorice Root — trusted for generations and now clinically proven to calm, protect, and comfort BAE's skin.
The Ultimate Baeby Routine: What to Use & When
We created Baeby to make caring for your BAE simple and safe. Every product in our range is designed to work together — supporting your baeby’s skin barrier every time.