The Ultimate Baeby Routine: What to Use & When

Whether you're a first-time parent or a seasoned pro, navigating baby skincare can feel a little overwhelming. What do you use? When should you use it? And how do you know it’s actually helping your baeby’s skin?

We created Baeby to make caring for your little one simple and safe. Every product in our range is designed to work together. 

See for our easy Baeby routine guide — featuring our hero SKUs, when to use them, and how they work together to keep skin calm, soft and protected from day one.

🛁 STEP 1: Wash Gently

Squeaky Clean Wash (Available in Fragrance-Free or Watermelon Scent)

A soothing, tear-free body and hair wash that gently cleanses without stripping delicate skin. Made with ultra-mild surfactants, nourishing oat and calming chamomile. Our Watermelon scent has been a huge hit with the Baeby Bunch. 

🕒 Use it: Daily, at bath time (AM or PM)
👶 Ideal for: Newborns, toddlers & eczema-prone skin

💧 STEP 2: Soothe & Calm

Saviour Serum

Your barrier-boosting, flare-up fighter. Packed with postbiotics, colloidal oatmeal, and squalane, this lightweight serum calms dry, irritated or itchy patches fast — without any nasties.

🕒 Use it: After bath or as needed on dry spots or flare-ups
 ✨ Top Tip: Layer under Shield Balm for extra protection!

🛡️ STEP 3: Lock in Moisture

Shield Balm

One of our best-selling products for a reason. Like a comforting cocoon for your baeby’s skin. This nourishing balm locks in hydration, protects against moisture loss, and creates a breathable barrier — perfect for cheeks, hands, elbows, or anywhere prone to irritation.

🕒 Use it: After serum or throughout the day to protect & soothe
💡 Great for: Chapped cheeks, dribble rash, nappy area, dry skin patches

🤗 STEP 4: Hydrate All Over

Like A Hug Lotion

Our lotion wraps your baeby in softness. Light, fast-absorbing and packed with gentle plant oils and vitamin E — this is your everyday go-to for all-over skin nourishment.

🕒 Use it: Daily after bath (or any time skin feels dry)
 👼 Perfect for: Full body moisturising for babies and toddlers

🌟 Why Our Products Work Better Together

At Baeby, we don’t believe in fluff or filler — every product is:

✅ Dermatologist-tested
✅ Microbiome-friendly
✅ Free from synthetic fragrance, parabens, silicones & harsh preservatives
✅ Designed to layer together for happy, healthy skin from top to toe

Each step in this routine supports the skin barrier — helping reduce the risk of dryness, irritation and eczema flare-ups. And because they’re designed to work in synergy, you’ll get even better results when you use the range as a system.

💛 From Our Family to Yours

This routine was co-created with real parents and backed by science — so you can trust what you’re putting on your baeby’s skin. We know that every child is different, so feel free to adapt the steps to suit your routine, your day, and your baeby’s needs.

Got questions? Slide into our DMs or email us anytime — we’re always here to help.

Your Baeby’s Skin, Sorted.
Shop the full routine now → Explore the range