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Yes! Shield Balm is safe for use from day one, even on the most delicate baby skin.
Absolutely — it's formulated with Colloidal Oatmeal and Centella to help soothe and protect irritated skin.
Nope! Shield Balm melts into the skin with a rich, buttery feel — no stickiness, no residue.
As often as needed — it's gentle enough for daily and frequent use.
THE BAEBY ROUTINE

Patch Test
✔️ Safety always comes first
We recommend a patch test before first use — apply a small amount behind the ear or inside elbow and monitor for 24 hours.
→ Especially important for sensitive or allergy-prone skin.

Step 1: Squeaky Clean Wash
Gentle cleanse from top to tiny toes
Our pH-balanced wash removes the day without drying baby’s skin. Available in Fragrance-Free or Watermelon
→ Use in bath or shower.

Step 2: Saviour Serum
💧 Spot treat flare-ups, cradle cap, bumps & dry bits
Calm little skin dramas with our soothing gel-serum, powered by Centella, Licorice Root Extract and Zinc.
→ Apply to clean, dry skin.

Step 3: Shield Balm
Lock in moisture & protect from irritation
For dry patches, weather protection, or nappy care — this buttery balm hybrid forms a breathable shield without clogging.
→ Apply where bae needs extra care.

Step 4: Like A Hug Lotion
Hydrate, cuddle, repeat
Daily hydration with a soft, silky finish. Feels like a gentle warm hug.
→ Massage gently after bath or before bed.
BAEBY LOVE
Daniel
The Shield Balm is already working wonders!
Viviana
Please can I pre-order 10 of these!