WHERE SCIENCE MEETS NURTURE
About
Baeby was born from a simple but deeply personal mission: to create skincare that’s as gentle as it is effective — for the little ones we love most.
Dermatologist-tested baby-care for dry, itchy, or sensitive skin. Hydrating, science-led formulas for parents seeking gentle, effective baby skincare solutions.
WHY WE CREATED BAEBY
At Baeby, we believe in formulas that go beyond just “natural.”
We pair gentle, skin-loving ingredients with science-backed actives and a robust preservative system to ensure safety, stability, and results. Because when it comes to baby and toddler skin, being kind isn’t enough — it has to work too.
BORN FROM EXPERIENCE
THE MISSION
Baeby began with a simple but personal mission — to create baby care that not only looks good but is truly effective.
THE EXPERIENCE
After years spent developing products in the beauty and wellness space, it became clear that baby skincare needed more: more intention, more clarity, and more care.
AN UNDERSTANDING
Growing up with sensitive, eczema-prone skin shaped a deep understanding of what delicate skin really needs — and what it doesn’t.
PASSION
That experience, combined with the desire for something better during the journey into motherhood, inspired a new kind of skincare: one that’s comforting, results-driven, and rooted in real-life needs.
WE STAND FOR
OUR VALUES
SENSITIVE SKIN FIRST
Dermatologically tested and gentle enough for newborns.
MINIMAL & PURPOSEFUL
Only what little skin truly needs.
STEROID FREE
Effective care without compromise.
FOR ALL AGES
From first baths to growing toddlers.
THE BAEBY BUNCH
OUR EXPERTS
TRIED & TESTED
Every Baeby product is tested and refined with real families before it ever hits the shelf or is in your hands.
THE BAEBY BUNCH
Our community of parents help us co-create every formula, offering honest feedback on everything from texture to packaging. Because we believe the best products are built with the people who actually use them.