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Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion
Like A Hug Lotion

Like A Hug Lotion

Barrier protection for eczema-prone, chapped skin
$22.00
Tax included.

Like A Hug Lotion is rich, buttery and deeply nurturing — a daily lotion that feels like a gentle embrace for sensitive, dry or reactive skin. Made to absorb quickly and leave skin soft, calm and happy without heaviness.

Packed with our Gentle 7 Botanical Complex and microbiome-friendly post-biotics. This lotion glides on silky and sinks in fast (no stickiness here!).

Perfect for everyday use on baby, toddler and grown-ups who crave comfort.

Verified buyer
Baeby Character

"Hunter (Age 3) loves Like A Hug because it doesn't feel sticky when he puts his clothes on."

Hunter's Mum.

Ships in 1–2 days

30-day Happy Skin Promise

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Shield Balm Bundle

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  • Dry, rough or chapped skin
  • Eczema-prone and flare-up-prone skin
  • Redness from weather, rubbing or nappy friction
  • Protective barrier before bed, outdoor play or feeding time
  • Safe from newborns through to active toddlers

🛡️ Forms a breathable barrier that locks in hydration

💦 Buttery texture that melts in without grease or residue

🧷 One balm for cheeks, knees, dribble rash and dry patches — face and body

👶 Dermatologist tested, safe from day one

Gentle 7 Botanical Complex
A blend of 7 clinically studied plant extracts — including Centella, Licorice Root and Chamomile — that soothe, calm and protect against everyday irritation.

Nourishing Oil Blend
Sunflower, Castor, and Soybean Oils work together to replenish fatty acids and lock in moisture.

Warm a small amount between your fingers and apply to clean, dry skin.
Use on cheeks, body, neck folds, nappy area, arms and legs — anywhere that needs protection or extra softness.

Eczema & Dry Patches
Apply a thin layer to the affected area. Gently massage in. Reapply as needed to maintain hydration and calm.

Irritations & Redness
Dab balm onto irritated or itchy spots for instant soothing and relief.

Chapped Skin (Elbows, Knees, Cheeks)
Use on dry or cracked areas for deep hydration and protection.

Aqua (Water), Caprylic/Capric Triglyceride, Coco-Caprylate/Caprate, Cetyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Cetearyl Olivate, Glyceryl Stearate, Sorbitan Olivate, Ricinus Communis (Castor) Seed Oil, Pentylene Glycol, Avena Sativa (Oat) Kernel Meal, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Scutellaria Baicalensis Root Extract, Copernicia Cerifera (Carnauba) Wax, Glycyrrhiza Glabra (Licorice) Root Extract, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Hydrogenated Castor Oil, Polygonum Cuspidatum Root Extract, Xanthan Gum, Centella Asiatica Extract, Caprylyl Glycol, Glycine Soja (Soybean) Oil, Hydroxyacetophenone, Camellia Sinensis Leaf Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, 1,2-Hexanediol, Citric Acid

Pairs well with

SINKS IN FAST

Silky, never sticky

POSTBIOTIC CARE

Supports the skin microbiome

JOJOBA OIL

Non-greasy nourishment

EVERYDAY

Suitable from birth

Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.
Dermatologically Tested.
Sensitive Skin Approved.
Safe from day one.
Made in australia.

TESTED BY REAL FAMILIES FIRST

PARENT TESTED. SKIN TESTED.

Before launch, Like A Hug Lotion went through independent patch testing on sensitive skin.

0/56

SHOWED IRRITATION

Showed irritation. In independent patch testing, none of 56 participants showed irritation.

0/54

ALLERGIC REACTIONS

None of 54 participants showed an allergic reaction at the challenge stage.

10/10

ABSORBS EASILY

10 out of 10 parents agreed it absorbed easily and left skin feeling hydrated.

Parent results are from a survey of 30 Australian families who used Like A Hug Lotion for 2 weeks before launch, and are self-reported, not a clinical trial. Patch testing (January–February 2025) was carried out on self-declared sensitive skin. Results may vary. Patch test recommended for new skin types.

After skin comparison
Before skin comparison
BEFORE AFTER 5 DAYS

BAEBY SCIENCE

HOW LIKE A HUG LOTION WORKS

A daily moisturiser that does a lot quietly. Silky on the skin, gentle on the barrier and made for every day, from birth.

BALANCE

A postbiotic, Lactobacillus Ferment Lysate, supports your baby's skin microbiome every single day.

NOURISH

Jojoba oil mimics the skin's own sebum, so it nourishes without a greasy film.

SUPPORT

The Gentle 7 Asian Botanical Complex helps calm and support the skin barrier.

Chris Hernandez

Chris Hernandez

Pharmacist

BAEBY BRAINS

Newborn skin is delicate, and a daily moisturiser should be simple and gentle. I like that Like A Hug Lotion is fragrance free, absorbs quickly and doesn’t leave a greasy film.

FROM BATH TO BEDTIME

What a Like A Hug routine can look like, from the first pump to the last cuddle.

Bath time!
Bath time!
1
POST BATH

Pat dry, smooth on

Pat dry, then smooth a little all over. Silky and lightweight, it absorbs without grease or stickiness.

EVERYDAY

DRESSED IN A FLASH

Fast-absorbing, so you can get on with the day, with no waiting and no sticky sleeves.

2
No sticky feeling!!
No sticky feeling!!
<3
<3
3
BEDTIME

THE LAST CUDDLE

A calm, cuddly end to the day. Step 4 in the routine: Cleanse, Calm, Protect, Hydrate.

Give them a hug, every day

ADD NOW • $22.00

Individual results vary. Always patch test first.

REAL BAEBY RESULTS

SWIPE TO SEE THE DIFFERENCE

Shared by Baeby parents. Every skin is different and results may vary.

Before skincare resultsBEFORE
After skincare resultsAFTER

5 DAYS

Cheeks · Skin Saviours duo

Before skincare resultsBEFORE
After skincare resultsAFTER

1 week

Backs of knees · Shield Balm

Before skincare resultsBEFORE
After skincare resultsAFTER

2 days

Neck · Saviour Serum

Before skincare resultsBEFORE
After skincare resultsAFTER

1 week

Arms · Shield Balm

OUR SIGNATURE BLEND

THE GENTLE 7

Seven hand-selected botanicals working together to calm, nourish and protect sensitive skin.

CENTELLA ASIATICA

CENTELLA ASIATICA

Calms irritated skin and supports the skin barrier.

GREEN TEA

GREEN TEA

Antioxidant protection for delicate skin.

LICORICE ROOT

LICORICE ROOT

Helps calm the look of redness for more comfortable-looking skin.

SKULLCAP ROOT

SKULLCAP ROOT

Calms reactive, sensitive-feeling skin.

JAPANESE KNOTWEED

JAPANESE KNOTWEED

Antioxidant defence and skin support.

CHAMOMILE

CHAMOMILE

Gently soothes and calms irritation.

ROSEMARY

ROSEMARY

Antioxidant protection and barrier support.

NOT ALL BALMS 

ARE MADE EQUAL

Benefits

BAEBY

Others

Powered by the Gentle 7 Botanical Complex

Independently patch tested on sensitive skin

Tried by 30 Aussie families before launch

Melts in, with no sticky or heavy feel

Kiindred Awards Highly Commended 2026

REAL BUBS, REAL ROUTINES

Tap to shop what BAEBY families are using.

The baeby promise

Gentle, barrier-first skincare for little ones, created by a mum and co-created with real Aussie families.
Yellow Flower

Dermatologically tested

Pink Flower

Tested on sensitive skin

Purple Flower

Steroid free

Blue Flower

No silicones or petroleum

Green Flower

Made in Australia

Happy skin promise.

Not the right fit for your little one? Let us know within 30 days and we'll make it right.

THE BAEBY ROUTINE

Four steps, from bath to bed. Start with a patch test.

PATCH TEST

PATCH TEST

Safety always comes first

We recommend a patch test before first use: apply a small amount behind the ear or inside the elbow and check over 24 hours.

Especially important for sensitive or allergy-prone skin.

STEP 1: SQUEAKY CLEAN WASH

STEP 1: SQUEAKY CLEAN WASH

Gentle cleanse from top to tiny toes

A daily body and hair wash with a postbiotic to support the skin microbiome while it cleanses. Available in Fragrance Free or Watermelon (contains fragrance).

Use in bath or shower.

STEP 2: SAVIOUR SERUM

STEP 2: SAVIOUR SERUM

Only when you need it

Your first responder for cradle cap, nappy rash and other rashes or flare-ups. A lightweight gel-serum with zinc oxide, Centella and Licorice Root.

Apply to clean, dry skin first.

STEP 3: SHIELD BALM

STEP 3: SHIELD BALM

A protective layer of everyday comfort

Your daily barrier balm for dry, flaky, eczema-prone and sensitive skin. Melts in without grease or residue.

Apply where skin needs extra protection.

STEP 4: LIKE A HUG LOTION

STEP 4: LIKE A HUG LOTION

Soft, comforting care from head to toe

Your everyday all-over moisturiser. Silky, lightweight and fast-absorbing, with a postbiotic to support the skin microbiome.

Massage in gently after bath or as needed.

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PRODUCT & INGREDIENTS FAQS

Yes. Like A Hug Lotion is suitable from birth. As with anything new, patch test first.

Like A Hug Lotion is steroid-free and made for sensitive skin. It's a cosmetic, not a treatment for eczema or any skin condition. If your baby has a skin condition, check with your GP, pharmacist or child health nurse.

Yes. Like A Hug Lotion is fragrance free. [Squeaky Clean Wash Watermelon is the one BAEBY product with fragrance.]

Shield Balm is dermatologically tested. In independent patch testing on those with self-declared sensitive skin, none of 56 participants showed irritation and none of 54 showed an allergic reaction. Before launch, 30 families also used it and gave us feedback. Patch test recommended for new skin types.

No. It's a silky, lightweight lotion that absorbs fast.

Every day. Apply all over the body after bath time or as needed, and massage gently into skin until absorbed.

A postbiotic is made from beneficial bacteria that have been processed so they're no longer live. In Like A Hug Lotion it's Lactobacillus Ferment Lysate, which supports the skin microbiome.

It's Step 4, Hydrate: Cleanse with Squeaky Clean Wash, Calm with Saviour Serum (only when needed), Protect with Shield Balm, then Hydrate with Like A Hug Lotion.

Like A Hug Lotion is dermatologically tested. In independent patch testing on adults with self-declared sensitive skin, none of 56 participants showed irritation and none of 54 showed an allergic reaction. Patch test recommended for new skin types.

Orders ship within 2-4 business days. Delivery usually takes 3-5 business days depending on location. Free shipping on orders over $110.

Still wondering? Email hello@baeby.com.au. A real human (usually a parent) will get back to you.

nurturing tomorrow, today

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